Kay Kwok returned to London Fashion Week last season after an 8-year hiatus under the rebranded KWK by KAYKWOK. Digitalization is central to the brand and their drive towards gamification, online interactivity, and community building within the metaverse.

With that in mind, this season accentuates this very idea incorporating 3D printing onto big body designs, highlighted by candy like colors. Prints feature heavily alongside dramatic silhouette’s providing a sharp nod towards freedom within gender and self-expression.

Kwok’s ideology is based on philanthropy, giving back, broadening perspectives, and guiding the audience towards the prospect of all-inclusive love. Setting aside traditional beauty standards, KWK by KAYKWOK illuminates the invisible, creates a platform for the unheard, and creates a place for uniqueness to celebrate all that we are as beautiful, chaotic, contradictory, and complicated beings.

“You need a good team to make everything efficient and you have to try very hard to ensure things are on the right track – the problem-solving ability matters the most when putting together a line” Kay Kwok.