Yarden Hanuka is a young fashion designer who has established her streetwear fashion brand JOR-D while studying fashion design at Shenkar College. Hanuka presented her new collection, together with a few other young designers in a fashion show titled “Upcoming Designers.” Her collection was quite bold, thanks to the strong concept that she has built. 

The latest collection “White Rabbit” connects high-quality streetwear and high-tech by creating a new magical world where there are white rabbits start to take over the human world. The white rabbit is a recurring motif in the collection, depicted through big rabbit face masks. The rabbit is a reference to the white rabbit from the classic Lewis Carroll book Alice in Wonderland, a character that is always in a constant rush with a ticking clock in hand, taking Alice on a crazy adventure.

At the fashion show, you could see in the digital appearance of the collection a lot of references from the high-tech world, interesting video art that included the iconic Microsoft Windows home screen, and more. In addition to the white rabbit masks, there were oversized garments with attention to small details, puffy coats, white boots, unique prints, and denim suits.