Images: Ben McQuaide & Nici Eberl

Pam Hogg’s SS24 collection, titled ‘Apocalypse,’ will be featured as part of the official schedule of London Fashion Week this September, in collaboration with Fashion Scout. The finale is set to symbolise the return of the Goddess, embodying beauty and harmony. across all races and beliefs. It signifies an end to conflict and avarice. Dedicated to the late Sinead O’Connor, the collection was inspired by a striking vision of O’Connor enduring a fate similar to that of Joan of Arc, facing execution by burning at the stake. As Pam embarked on “Apocalypse,” a theme resonating with the world’s current state, thoughts of O’Connor persisted. The shocking news of her untimely passing
abruptly refocused Pam’s attention once more. Sinead’s rendition of “Trouble of The World” became a focal point of deep emotion and prompted Pam’s choosing of her voice as the opening for the show—a voice that will eventually be heard and understood.