‘Electronic force of nature Zkeletonz have been carving out their own singular path in the music industry in recent years, headlining their own self-promoted London gigs, tearing up festival stages.

The new single Lonely’ is an uplifting infectious, groovy banger that sparkles through a vibrant glitterball of revolving, kaleidoscopic bass loaded electronics. The track locks the listener deep into the mind of Zkeletonz singer Gav where he is “Researching on the other side of life”, wrestling with his digital spirit equivalents, who offer up paranoia, temptation and play.

The band’s own production on ‘Lonely’ by electronic drummer and multi-instrumentalist member Ed Trotsky (also Runrummer, Coin Operated Boy) weaves a sonic pallet replete with 1980s synth wizardry that evokes classic pop from the Pet Shop Boys and Human League, combined with tasteful electronica, new rave and indie sleaze sounds typified today by the likes of Confidence Man, Sofi Tukker and The Dare.

The gritty POV video, directed by Adam McHattie (Star Wars, Rocketman, Guardians of the Galaxy, see IMDB), subverts contemporary social media culture with inspiration from the classic filmography and hedonism of ‘Smack My Bitch Up’ by the Prodigy. It was shot at one of the band’s own wild ‘hyper-funk’ club nights in Shoreditch, East London.