Photos – The Goods Agency
ARK/8 Unveils Capsule Collection in Collaboration with Call of Duty®: Black Ops 6A Nostalgic Homage to the Iconic 90’s Gaming Era London, 5th March 2025–ARK/8, the innovative lifestyle and culture brand known for its creative intersections of gaming, fashion, and entertainment, is excited to announce the launch of a capsule collection in collaboration with Call of Duty®:Black Ops 6, available globally now.
The exclusive collection celebrates the game’s heritage and recent release with a bold early 90s theme, tapping into the memories of millions of fans who first experienced the thrill of Call of Duty® decades earlier. Designed to capture the aesthetic of the era that inspired Black Ops 6’s, ARK/8’s collection blends the game’s signature camo, urban landscapes, redacted covert mission files, and the vibrant colours from the Zombie mode with the edgy styles of 90’s gaming and hip-hop culture, creating 11 modern streetwear designs. From ARK/8’s signature graphic tees and oversized hoodies to vintage-inspired outerwear and accessories like caps and socks, the capsule collection pays tribute to both the iconic Black Ops franchise and the cultural era that shaped the gaming world. “We are thrilled to collaborate with Call of Duty on this unique project,” said Dimitrivan Eetvelde, Creative Director of ARK/8. “The 90s were a special era for many of us who grew up immersed in early video game culture.
With Call of Duty: Black Ops 6 returning to this iconic period, we wanted to create a collection that not only reflects the game’s dynamic world but also evokes that sense of sentimentality for fans who remember their first experiences with the franchise. We had a lot of fun designing this offer, which we hope is a love letter to all Call of Duty fans around the world. The collaboration’s campaign will feature a striking visual narrative with the reminiscent vibe of 90s domestic setups—complete with vintage consoles, posters, and the unmistakable feel of late-night gaming sessions. This imagery taps into a deep sense of nostalgia, resonating with gamers who grew up with the Call of Duty franchise while introducing a fresh take for newer generations. ARK/8 aims to bridge the gap between virtual and real-world experiences, offering fans Call of Duty®: Black Ops 6 calling card with your first purchase. The ARK/8 x Call of Duty® capsule collection will be available exclusively in-store from 20th March and then online from 25th March 2025. The collection and calling card will be offered through both ARK/8’s online and in-store (www.ark8.net)
