Words: Theo Thompson, Images: Adam Hare and Theo Thompson
In a world where women in music are often side lined, Sexy Lady Massive (SLM) has emerged as a bold, trailblazing collective that is amplifying female voices, challenging industry norms and building an empowering community for women in the music scene. With an ensemble of DJs, MCs, dancers and creatives, SLM is more than an inclusive collective; it’s a movement.
From the very beginning, SLM’s co-founders Jolie (Missy P DJ/MC) and Sofia (manager), were driven by a combination of frustration and determination. “It started out of anger and frustration,” Jolie shares, “but what came of it turned into a platform to showcase what women can do.” Their journey began in humble surroundings, with Pirate mixing sessions shared among friends, notably with Betsy, a staple DJ who now also serves as SLM’s marketing director. What began as a space to vent their irritation against the industry’s gender imbalances blossomed into a vibrant collective who aim to break the mould.
In their early days, financial challenges were a constant hurdle, “You win some you lose some… we do it for the love of the music” reflecting on the lessons learned through trial and error. Despite the strain, their commitment to building a safe, inclusive space for women and marginalized groups has never wavered.
A key part of their success lies in the sense of unity they’ve cultivated, one built on reciprocated support rather than rivalry. “Music’s not a competition. It’s a journey. It’s about sharing and community,” emphasising how much stronger they’ve become through solidarity. Their first event, with Sofia rocking crutches, was a bold statement that the world was ready for something new. “I remember thinking, Is anyone actually going to show up?” she laughs. The rest? Well, it’s a story of fire, cabaret and a revolution that’s only just begun.
However, this journey hasn’t been without its challenges. The music industry, especially that of the underground scene, remains a predominantly male domain with SLM members having faced sexism, objectification and even outright hostility. “When I was learning to DJ, I was just surrounded by guys,” Jolie recalls. “They’re not really supportive… It made me hungry, yes, but at the same time, it’s really nice to have people that support you.” For many, these barriers are all too familiar. “You’re playing music that originates from black culture and featuring tracks with the voices of black women. But the women you’re hearing aren’t the ones performing the songs. It’s not making sense. And with that you almost feel estranged from your own culture,” drawing attention to the erasure of black women from the very culture that gave birth to the music.
That experience of exclusion is one of the driving forces behind SLM’s mission to create a more inclusive space. “When we put more black people, black women on stages, we’re going to pull in more diverse crowds,” highlighting the power of representation. “Why would you want to dance in a ‘cock fest’? Why wouldn’t you want to see sexy faces from all over the world, different stories, different experiences?”
SLM’s commitment to these values goes beyond their own success; it’s about nurturing a community where everyone can rise and thrive together. At their events, safety, respect and empowerment are paramount. “Nothing ever gets lost at SLM,” Jolie adds with pride, underscoring the trust that exists within their community. At SLM events, attendees are free to express themselves, without fear of judgment or exploitation. “I could walk around in a bikini, and no one would judge me… It’s a whole different freedom.”
As we sat outside after SLM shelling at Brixton Jamm, an excited stranger approached, brimming with passion. “That was fucking sick,” barely catching his breath. “I’m not from here, but I’ve listened to some jungle, and you guys were incredible.” His words echoed with excitement, a testament to how SLM‘s energy speaks volumes, far beyond the walls of the venue.
While building a space that supports women, SLM also faces the uphill battle of challenging ingrained norms in the industry. There’s a clear demand for greater inclusivity, both in terms of gender and culture. The lack of support for women, especially women of colour, in the underground music scene is something they are determined to change. Their aim? A future where all-women and FLINTA-inclusive events are the norm, not the exception. “That’s been the dream for years,” describing their vision of a world where the female DJs, dancers and creatives on stage are no longer the anomaly.
Through all of these challenges, SLM remains focused on their long-term vision. “We’re doing this live. We’re doing this for real.” The dance element has become an integral part of the Sexy Lady Massive experience, seamlessly blending high-energy performances with the collective’s broader mission of inclusivity and empowerment. Their alliance with 4AM Kru has been especially pivotal in this regard, amplifying their shared commitment to equal pay and representation. “Take the money out, and pay the women the right price. That’s what 4AM Kru is about. That’s what’s needed in the scene.” SLM isn’t just about performance; they’re shaping the future of creativity. From workshops on a vibrant pink bus at Boomtown to collaborations with Sweet1Steppas, Amen Gyaldem and Daisy Roots Movement, they’re fostering unity and pushing boundaries. “We saw them dancing, and thought, ‘Let’s do this together.’” SLM’s future is one of collective brilliance.
Despite all their triumphs, the true power of SLM lies in its ability to create a sense of belonging. Roseanna from Sweet1Steppas reflects on the impact of their first pyjama party a few years back, where the atmosphere shifted as soon as the space was free from judgment and expectation: “When we removed all the men and just focused on the vibe, suddenly everyone was dancing freely, without the fear of being filmed or judged.” It was an evening that proved to be transformative, where ‘sexy’ wasn’t about what you wore but about feeling comfortable in your own skin, embracing a broader, more inclusive definition of confidence and self-expression.
As they move toward a ‘sexy summer’ full of new performances and opportunities, it’s clear that SLM’s journey is one of growth, resilience and change. The future is bright for these ladies and their mission to carve out more space for women in the music industry. “We exist, and it’s not that hard to find us if you work,” reminding us that change is possible, and it’s already happening.
In the face of adversity, SLM has not only survived, they’ve thrived. And as they continue to build a future where women are not just participants but leaders in music, it’s safe to say that the sound of Sexy Lady Massive will only grow louder. A ‘sexy summer’ is just the beginning.
Sexy Lady Massive has an exciting 2025 ahead, bringing their electrifying performances to locations across the globe. Earlier this year, they made a significant impact with a high-energy set at Razzmatazz in Barcelona, Spain, followed by an impressive Manchester debut, where they headlined Kable Club alongside Mixtress. Their momentum shows no signs of slowing down, with a recent announcement of joining 4am Kru on their upcoming tour, in addition to much eager anticipation of their upcoming collaborative track, teased multiple times by the group, that promises to showcase a fresh and fun sounds. In addition, they are set to perform with Sherelle at the Camden Roundhouse for Sherelleland on April 11th, an event that further demonstrates their deepening presence in the scene.
Planning ahead to the summer, Sexy Lady Massive will bring their unique sound and energy to the renowned Outlook Festival. Catch them both on the water and on the beach under the Croatian sun, providing an unforgettable experience for fans around the world.
Tickets and more: Sherelleland Camden Roundhouse
Tickets and more: Outlook Festival Tickets
