W: Grace King

Music and fashion have always had a harmonious relationship and there is nowhere better to see this diversity of style and subculture than at a music festival – a great mixing pot of genre and self-expression. 

For most young festivalgoers at Latitude, it’s a visual mix of bohemian (as expected at a festival) and a more grunge-y influence, think macrame bracelets worn with rosary beads, glitter but with smudged black eyeliner.

It’s reasonable to assume this style only rears its head for most of the crowds, including myself to some degree, once a year near the end of July, on a field in Suffolk. 

But for those on stage, their style is more of a day-to-day exercise, it completes the full picture of what they try to express sonically – a visual aid. 

If you had to guess the genre of Aimée Fatale’s music, it probably wouldn’t be too hard. 

On and off stage, a 1960s goddess with a beehive backcombed to the high heavens. 

“I’ve been into 60s fashion for years and years and it sort of came naturally from the music I was listening to. 

“I was trying for so long to get big hair and collect vintage dresses and now I feel like I’ve reached the final form.”

The way she sources her vintage is very modern, however. 

“I pretty much solely shop on vinted and in charity shops, I like finding true vintage, but it can be difficult.” 

Her solution…

 “I’ve also started making my own dresses out of bedsheets and things from the charity shop, mainly to wear on stage.

“I’ve got a very particular type of dress I like, and I’ve realised it’s just easier to make my own.

Her fans have followed suit, creating their own clothes to wear at her shows, she says it’s like she’s started “a movement”. 

“There was a tour we did last year where I made every outfit, and I made them out of tablecloths and then I started having fans show up in dresses they’d made.”

So, if you have a sewing machine and a tablecloth handy, or you just love 1960s pop, you should catch Aimée Fatale on tour this October. 

As for duo Good Health Good Wealth, they’d say their style is “pretty normal”.

“I feel like nowadays in a world of weird Balenciaga things and rick Owens, a white t shirt becomes more of a symbol of unique-ness and rebellion,” says guitarist Simon Kuzmickas.

For their style inspiration, they site some of music’s greatest artists and bands.

“I always think Paul Weller, Joe Strummer, Oasis and for the days that are really hot … Iggy Pop.”

Few bands have more diverse tastes in clothes than Panic Shack, each member taking on a different character of sorts. 

Among them they cite, grunge and Courtney love, the noughties, anything that’s a bit androgynous, indie sleaze, 80s silhouettes and feminine 70s looks. 

Lead singer Sarah Harvey also takes the classic punk notion of D.I.Y fashion, but with a modern twist … “I like to customise something straight up.”

Like Aimée Fatale, she made the top she wore on stage for their tour, “We have a song called “We Need to Talk About Dennis”, and I am Dennis, we think its funny.”

She also wears badges from LA based designer Catching Lizards. 

Bassist Emily Smith says she will,” only ever thrift.” 

“I use vinted…we’re all big vinted fans but I can’t just put something on, I either have to roll it up or rip the sleeves off.

“I like tension in an outfit.”

Guitarist Romi Lawrence says she’s, “less of the eccentric… I very much just like one thing on. 

“I don’t want to feel stuff on me when I’m onstage.”

“A stage outfit has to be different to your everyday,” adds Sarah.