Aiming to revolutionise how we interact and engage with fashion and health
Words: Kalifa Gordon
Mr Devansh Sood is a new social entrepreneur making new waves within the fashion industry. The CEO is at the head of the clothing brand “FIQUE”, aiming to revolutionise how we interact and engage with fashion and health—being part of the ‘Elegant Initiative, ’ a fashion activism platform.
Sood hails from humble beginnings as a college student with a passion for creating business and combining social activism, predominantly influenced by the changing environment around him. During the COVID-19 pandemic, he developed a specific interest in social entrepreneurship and metaphysics, specifically in how harmful manufacturing leads to toxic environmental chemicals affecting our health.
Committed to his mission to create sustainable change, Sood went on to research exploring how radiation and chemicals such as lead, PFAs, and phthalates produced within clothes to make the fabric more durable have the potential for more serious health consequences.
Speaking with him at the “Elegant Initiative” convention at Excel, London Sood explained that FIQUE is an “athletic brand that offers protective shielding using advanced ‘SilverShield’ technology to protect wearers from harmful frequencies via the implementation of Silver EMF protective fabrics within the garment linings.” He aims to fill the gap within the fashion industry by changing the manufacturing process more sustainably and proactively engaging with wearers’ well-being and health. On FIQUE’s website, he further explains that “each piece combines cutting-edge technology with fashion-forward design, ensuring that wearers can enjoy both the physical and mental benefits of reduced EMF exposure.”
Taking a further leap, Sood developed the Elegant Initiative to change the relationship and how we, as consumers, think of Fashion and the future of fabric in our health. He created a film called ‘The Silver Lining’, filmed cinematically to shed awareness on electro-hypersensitivity (EHS). He brought together a collective of brands supporting more excellent social causes through the “Elegant Initiative”.
His brand has committed to donating 30% of profit to the cause of EMF research while the supply chain supports women and children in the local area going through domestic violence and child labour. In solidarity with this, the other brands in the collective, such as B.LUCILLE, support veganism campaigns, mental health awareness, and sexual assault campaigns.
Through the ‘Elegant Initiative’ brands are brought “various networking opportunities with exclusive access to members and preference seats to fashion shows” whilst also ensuring resources are available for brand development.
Sood hopes we can see a more significant impact on wearers’ health by substantially changing manufacturing and industry. Sood said that he wished his brand could be the first to make a significant mark in this realm and further expand on gadget wear such as watches. It is exciting to see where FIQUE and the ‘Elegant Initiative’ go and the new positive frequencies they make in fashion activism. An upcoming brand called the ENIGMA is a next-generation brand that encompasses metaphysics, an industry first, along with courses soon available on the Elegant Initiative.
