W: Wendy Jones

London, 27 January 2026 — For the Spring/Summer 2026 season, House of Sunny is trading the runway for the corner booth, turning its creative lens toward the timeless ritual of British café culture. This latest drop, titled The Daily Dose, finds its soul in the quiet, unhurried pace of everyday life—where plates arrive at leisure, tea cups sit half-finished, and breakfast naturally stretches into the afternoon. It is a celebration of those shared spaces stitched into the rhythm of the day where we meet, pause, and simply exist together over a coffee

Shot on location in an authentic Camden café, the campaign captures a collection that is as functional as it is playful. These are garments designed for an "easy-living" pace, moving instinctively between the early morning caffeine fix and late-afternoon debriefs. The aesthetic reflects a lived-in reality, offering a wardrobe that feels real yet elevated, providing the perfect sartorial companion for life’s most effortless moments.

The collection itself reimagines familiar silhouettes through a lens of nostalgia and "grandpa chic." House of Sunny’s signature embroidered picture knits and pastel tees make a return, nodding to everyday scenes and favourite treats, while retro-printed tracksuits and knitted polos offer a relaxed, tactile feel. Highlighting the drop are statement old-school flight and Harrington jackets, providing a sense of structure to a range that moves fluidly between menswear and womenswear.

True to the brand’s DNA, The Daily Dose balances comfort with a distinct character. It is a collection rooted in the small communities that form in local haunts—the "girls’ day" catch-ups, the nervous energy of a first date, or the unexpected conversations sparked between strangers at neighboring tables. It is clothing made for lingering, designed to be worn while enjoying good food, better company, and a perfectly poured cup of coffee.

“I’ve always been inspired by the everyday moments people often overlook,” says founder Sunny Williams. “Cafés have a quiet magic; they are places where life just happens without the pressure to perform or rush. That idea really shaped this collection. The Daily Dose is about dressing for those moments without overthinking it—creating pieces you can truly live in as you move through your day and just be yourself.”