BE BOLD.BE CONFIDENT

Since its launch in late 2023, ATTREN. has developed a strong identity rooted in empowerment. Its inclusive sizing system rejects traditional labels in favour of affirming titles such as Queen, Legend, Champ, Goddess and Stud, reframing the shopping experience into something positive and uplifting. Creativity is equally central to ATTREN.’s DNA, with each collection produced in collaboration with independent British artists who are given complete freedom to design exclusive, limited-edition pieces. This fearless approach to both style and business has already begun to resonate with audiences, with ATTREN. being worn by figures including David Haye and Emmovich, and stocked internationally at retailers such as The Luxe Maison and TWIST.