W: Mandy Morgan

Viia isn't here to make you comfortable, and that is exactly why she is the rockstar we’ve been waiting for. After years of being molded into a palatable version of herself for major labels, the artist formerly known as "just another Olivia" has shed the expectations of others to emerge as a formidable, high-octane force. Drawing blood from the influence of Queens of the Stone Age and Wolf Alice, Viia creates "music for the girls" that is as loud as it is unapologetic. Her debut single, ‘I’d Hate Myself Too,’ launching February 6th, serves as a scorched-earth introduction to this new era. It’s a track that replaces polite silence with heavy guitars and gritty, full-bodied vocals, signaling the arrival of an artist who has finally stopped waiting for permission to be heard.

The music itself is a visceral cocktail of the "sexy, anthemic, and electric." Viia describes her sound as something that hits you in the chest while moving your body, and ‘I’d Hate Myself Too’ delivers on that promise with emotional ruthlessness. This isn't a song seeking closure or a soft landing; it’s a confrontational anthem designed to turn the tables on those who mistake control for power. Born from the collaborative chemistry between Viia and her producer George, the track captures a specific brand of catharsis—the kind that starts with a nagging feeling of anger or longing and ends in a wall of sound. It is raw, unfiltered, and serves as a rallying cry for anyone who has ever been told they were "too much" or "not enough."

Viia’s trajectory is set to be fearless. Eschewing the traditional "diva" demands for a simple ritual of white wine and fresh lipstick, she remains grounded while pushing her creative boundaries into increasingly bold territory. Viia hit the ground running in January with the promo campaign for ‘I’d Hate Myself Too’ , and this is just the start with the year defined by bigger visuals, louder shows, and a refusal to flinch. Viia is no longer interested in fitting into the existing music landscape; she is busy building her own. For someone who once rearranged the letters of her name in a school hallway to find her identity, she has finally found a sound that is authentically, dangerously, and brilliantly her own.

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