'' While many brands pay lip service to sustainability, Vin + Omi are actually in the dirt (and the landfills) doing the work. JORD was a masterclass in how to make "waste" look like the only luxury that matters in 2026''

The eco-punk pioneers Vin + Omi turned the Art’otel London Hoxton into a laboratory of radical sustainability for their A/W 2026 show, titled “JORD: Bring Back Nature.” The collection’s centrepiece was a world-first textile crafted from holly waste sourced from King Charles III’s Sandringham Estate, marking another milestone in their royal collaboration. This innovative fabric joined a line-up of materials salvaged from RAF waste cans, nettles, and recycled hotel linens. The aesthetic remained defiantly "holey" and high-concept, featuring clashing technicolour dyes derived from beetroot and marigold, proving that the duo can transform even the most stubborn organic waste into high-fashion statements.

Beyond the textiles, the show carried a deeply personal weight following Omi’s recent heart attack, sparking a major partnership with the British Heart Foundation. In a move that bridged the gap between couture and community, the runway featured upcycled garments from BHF charity shops, modeled by a star-studded cast including Dame Prue Leith, Matt Lucas, and Alison Hammond. The atmosphere was electric and celebratory, peaking when the audience sang Happy Birthday to an 85-year-old Dame Prue as she strutted in a neon orange holly-suit. By auctioning these runway pieces on eBay to fund heart research, Vin + Omi proved that fashion is most powerful when it’s circular, charitable, and a little bit chaotic.