W: Chelsea Humphries I: Daniel Blake

The Rooks are rapidly cementing their status as the next big thing in the indie-rock circuit, and their latest release, "Found My Reason Why," serves as a gritty, high-energy testament to their momentum. The official music video, captured by long-time collaborator Daniel Blake, eschews glossy production for a raw, lo-fi aesthetic. By filming against the stark backdrop of their hometown tower blocks, the band leans into an authentic, working-class visual identity that perfectly mirrors the urgency of the track itself.

The band’s connection with their audience is clearly their greatest asset, evidenced by the explosive demand for their debut EP, Noise & Confusion. Transitioning from digital streams to a physical format is a major milestone for any rising act, but selling out 100 unique, personalized vinyl copies in a mere thirty minutes is a staggering feat. This "love letter" to their supporters has successfully transformed a digital following into a dedicated community, proving that The Rooks have the "rabid" loyalty required to sustain a long-term career in a crowded genre.

On the live front, the five-piece is proving to be just as formidable. After a series of high-profile support slots for established acts like Miles Kane and The Academic, the band has officially begun their southern expansion with a successful London debut at The Victoria in Dalston. This move beyond the Scottish border, combined with their emphatic sell-out of Glasgow’s 500-capacity Art School at the end of last year, signals a band that has outgrown "local favorite" status and is ready for national recognition.

As they move further into 2026, The Rooks are operating with a clear statement of intent. Between the sell-out shows, the successful vinyl launch, and a visual style that pays homage to their roots, they have laid a rock-solid foundation for the months ahead. If "Found My Reason Why" is any indication of their trajectory, the band is well on its way to becoming a staple of the UK festival circuit and beyond.