Pepe Jeans (an AWWG Group brand) is turning up the volume for Drop 2 of its Autumn-Winter 2026 collection.

Returning to its London roots, the latest line is a love letter to the city's pulse-pounding music scene and a generation that thrives on radical self-expression. Captured through the raw, authentic lens of photographer Charlie Gates, models Zhenya Migovych and Julius Bussemaker bring the collection’s vibrant rhythm to life.

Denim takes center stage, moving fluidly from vintage washes to deep, moody indigos. Slim, straight, and boyfriend cuts anchor the brand's modern edge, while flowing shirts and loose dresses bring a musical fluidity to the silhouette. As the temperature drops, the collection expands into textured knit dresses, cardigans, and jackets detailed with metallic hardware and edge embroidery.

Built on Pepe Jeans' legendary denim foundation, the menswear lineup pairs staple jeans and jackets with relaxed knits, polos, and graphic tees. The aesthetic embraces warmth and texture while paying homage to the city's historic neighborhoods.

The collection is tied together with autumnal trainers and a curated accessories edit—featuring woollen beanies, scarves, caps, belts, and a refined line of women's handbags. It’s authentic, expressive, and unmistakably Pepe Jeans.

More than a seasonal wardrobe, Drop 2 is a confident way of living—a collision of heritage, individuality, and modern attitude.

Shop the Collection The AW26 Drop 2 collection is available now at pepejeans.com, in Pepe Jeans stores worldwide, and through select wholesale partners.