A bold, gritty, and technically evocative track that confirms LOYD’s ability to combine genre-bending electro-pop beats with high-stakes social commentary. Highly recommended for fans who prefer their pop with a side of existential dread.

You can stream ‘Kill The Dream’ now on all major music platforms, and head over to [Bandcamp] to secure your copy of the FRESH MEAT pre-order.

W: Peter James May

Following the momentum of his previous singles, Cardiff-born artist LOYD returns with ‘Kill The Dream’, a hauntingly relevant third single from his highly anticipated upcoming album, FRESH MEAT.

Produced by Edward Russell, ‘Kill The Dream’ is a sharp, atmospheric exploration of the modern artist’s struggle to maintain creative integrity within the relentless machinery of the digital attention economy

‘Kill The Dream’ stands out as a pivotal moment in the FRESH MEAT sequence. While previous tracks like ‘Ego Death’ and ‘Lethal Injection’ set the stage, this single serves as the point where the metaphor feels terrifyingly literal. It is a cynical, necessary piece of art for anyone who has ever felt their creative output being swallowed by the screen in their pocket.