Issue 23 cover

Issue 23

featuring The Hara New Issue Out Now
Review: SunnyBoyFitz — “What I Want”

W: Emily Hughs

"By stripping back the commercial gloss, SunnyBoyFitz allows his raw, unfiltered delivery to take centre stage."

NEW SINGLE '' WHAT I WANT'' OUT NOW

While much of today’s UK rap feels like it has been buffed and polished for a TikTok loop, SunnyBoyFitz has opted for a jagged, high-octane alternative. "What I Want" is not just a song; it is a mission statement. From the opening bars, the production feels like a spiritual successor to the 2004 grime era—think pulse-width synths and a bassline that feels like it is vibrating through an old-school CRT television. The nods to Wiley are not just lyrical lip service; Sunny captures that specific "Eskibeat" coldness while layering it with the rhythmic fluidity he likely carried over from his time in Lagos.

The DIY aesthetic is far from a gimmick here. By stripping back the over-production that plagues modern charts, SunnyBoyFitz allows his raw delivery to take centre stage. The track is chaotic, urgent, and unapologetic. It serves as the sonic equivalent of a pirate radio broadcast breaking through a mainstream frequency, successfully realigning the listener with the unfiltered energy of London's underground roots.

The decision to self-produce is particularly impressive, as it ensures the "scintillating" energy you described remains untainted by outside commercial influence. By tapping into the visual and auditory language of the early 2000s, Sunny is not just chasing nostalgia; he is reclaiming a lost sense of British identity. This is a brilliant first taste of his forthcoming project, and it certainly deserves a place in any "New Music" or "UK Gritty Essentials" playlist rotation.

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