W: Penny Lane.

"I'm in the double R falling the fuck apart... play it strong on the phone, but I cry alone." — $uicideboy$, highlighting the contrast between success and mental health.

The New Orleans-bred independent juggernauts $uicideboy$ have once again defied the traditional music industry playbook with the release of their surprise album, Thy Will Be Done. Dropping on Christmas Day without a single hint of advance promotion, the project immediately secured the #1 spot on Apple’s Rap Album Chart and racked up over 30 million Spotify streams within its first week. This release marks their sixth album to debut in the Top 10 of the Billboard R&B/Hip-Hop chart, further cementing Ruby da Cherry and $crim as two of the most influential independent artists in the world today.

The standout single, “BLOODSWEAT,” serves as a high-octane anthem for the duo’s evolving sound. Directed by frequent collaborator DILL35MM, the accompanying music video turns the swampy backwoods of New Orleans into a pyrotechnic playground. The visual centerpiece—a customized hearse transformed into a massive monster truck—perfectly encapsulates the G59 aesthetic: morbid, aggressive, and larger-than-life. As the duo crushes cars under a canopy of exploding fireworks, the video captures the raw, adrenaline-fueled energy that has built them one of the most loyal fanbases in modern music.

"If I don't let my demons out to breathe, I'll end up with some horns or a pair of fucking wings." — Ruby da Cherry, on the internal struggle of fame.

This latest project builds on the massive momentum of their 2025 release, Thy Kingdom Come, which earned their highest-charting debut to date at #4 on the Billboard 200. By the end of 2025, $uicideboy$ were recognized as one of only two independent artists to land on Spotify’s Top 10 Most Streamed Rappers list. Their ability to consistently outperform major-label stars while maintaining total creative control is a testament to their DIY work ethic and deep connection to the underground scene.

Fans looking to own a piece of this era won’t have to wait long for physical media. G59 Records has announced that vinyl and CDs for Thy Will Be Done will be available through their official website and all major retailers starting March 6. Given the duo's track record for high-demand merchandise and limited-edition pressings, these are expected to become immediate collector's items for the "Grey Day" faithful.