W & I: Daniel Dou
Flair Fashion has solidified its reputation as the premier incubator for the industry’s most daring newcomers, acting as a vital bridge between raw creative vision and the global luxury market. With a mission rooted in democratizing fashion through technology and sustainable practice, the platform has become a fixture on the London Fashion Week schedule, most recently under their acclaimed ‘Frontier’ and ‘Ignite’ collectives. By championing a "designer-first" philosophy, Flair Fashion doesn't just put clothes on a runway; they provide an ecosystem that nurtures talent from the initial concept to the final consumer. As they prepare to showcase a new wave of visionaries—including the likes of Psylau, Noira, and The Kong is Dead—Flair Fashion continues to prove that the future of British style belongs to those who are unafraid to disrupt the status quo.
Contemporary fashion is in a state of constant flux, perpetually redefined by a new guard of designers who view identity through a fresh lens. At London Fashion Week, the Flair Fashion Collective Runway bypassed the standard solo-brand monologue in favour of a multifaceted dialogue. By showcasing nine designers in a single presentation, Flair offered a vivid cross-section of the industry’s rising ecosystem—a glimpse into the evolving vocabulary of style.
Fée Muse: @feemuse.co
Centred on the corset, the collection utilized sequins and light-shifting prints to explore structural beauty. Here, the corset is transformed from a tool of historical constraint into an instrument of agency, allowing the wearer to intentionally sculpt her own silhouette. It is a study in the harmony of opposites: the delicate and the disciplined.
THE KONG IS DEAD: @the.kong.is.dead
The Kong is Dead blurs the line between luxury tailoring and street culture. Their latest collection, Minus One, prioritizes the raw architecture of the garment—focusing heavily on silhouette and textile innovation. Ignoring the standard fashion calendar, the brand speaks through exaggerated forms, transforming the runway into a theatrical statement of intent.
PSY LAU: @psylau.hk
Drawing inspiration from the architectural ingenuity of Hong Kong’s bamboo scaffolding and the ephemeral grandeur of Jiao Festival bamboo theaters, Psy Lau’s F/W26 collection is a masterclass in structural storytelling. By translating these vanishing cultural practices into a modern sartorial language, the collection advocates for the vital preservation of heritage through the lens of contemporary design.
Belsize25: @belsize25_official
This collection moved toward the intimate and the intuitive. Through sheer embroidery and fluid tailoring, the garments leaned into the body’s natural rhythm. It wasn't about imposing a shape, but allowing movement to define it—a celebration of "quiet luxury" rooted in self-assurance.
